Private Events
Where Every Celebration Becomes an Experience
The Cellar at Good Harbor
Some events are merely remembered. Others become stories that guests talk about long after the last toast.
Hidden beneath Good Harbor Vineyards lies The Cellar, an intimate private event venue unlike anything else in Northern Michigan. Available year-round, this one-of-a-kind space invites guests into the heart of our authentic wine production facility, where the artistry of winemaking meets refined hospitality. Industrial architecture, warm romantic lighting, and elegant finishes come together to create an atmosphere that is both sophisticated and inviting.
Whether you're planning a rehearsal dinner, holiday party, milestone birthday, anniversary celebration, corporate gathering, or private event, The Cellar offers an unforgettable backdrop for up to 60 guests.
An Exclusive Escape Beneath the Vineyard
Step below the tasting room and discover a hidden space your guests will never expect.
Framed by soaring concrete wine barrels that rise toward the ceiling, The Cellar offers an architectural setting unlike any other. This isn't a replica or themed event venue. It's the authentic production cellar where our wines are crafted, transformed into an extraordinary gathering space that surrounds your celebration with the sights, scale, and character of a working winery.
Six dramatic chandeliers cast a warm glow throughout the space, while romantic lighting and thoughtfully curated lounge seating soften the industrial surroundings into an intimate atmosphere that feels both luxurious and welcoming. Every detail has been designed to encourage conversation, connection, and memorable moments shared over exceptional Michigan wine.
The Cellar offers a unique experience in every season. Cozy and inviting during the winter months, refreshingly cool in the summer. Available year-round, it provides the perfect setting for celebrations that deserve something truly extraordinary.
When your guests descend into The Cellar, they aren't simply arriving at an event.
They're discovering a hidden world beneath the vineyard where authentic winemaking, remarkable architecture, and unforgettable hospitality come together to create an experience they'll remember long after the evening ends.
The chandeliers against those concrete barrels — I've never seen a room make people gasp on the way in.
What Is Included
We provide the essential elements to build your perfect event atmosphere:
- The Space
Exclusive and private use of the Concrete Barrel Cellar, two private indoor bathrooms, and a seasonal outdoor patio draped in bistro lighting.
- Furniture
10 eight-foot-long banquet tables paired with 80 brown wood chairs featuring comfortable leather seat cushions.
- Aesthetic Touches
Sleek black linens for your tables and a beautifully styled soft seated vignette creating a warm, inviting oasis for your guests.
- Service & Staff
Dedicated Good Harbor wine ambassadors to exclusively serve our award-winning estate wine and cider.
- Glassware & Tech
Premium wine and water glassware, high-speed Wi-Fi, and complete setup and teardown of all venue-provided tables and chairs.
Food & Beverage Policies
- Award-Winning Sips
Good Harbor wine and cider are served exclusively. To maintain our licensing, no other alcoholic beverages are permitted on the property.
- Catering Freedom
Choose any licensed caterer that fits your style and vision. We support your culinary team with a dedicated chef’s prep area.
- Wine Minimums
A baseline wine purchase minimum is required for all bookings
- Perk
Wine Club members receive a discounted venue rental rate!
"The Cellar was unlike any event venue we've ever experienced. From the moment our guests walked downstairs, they were completely captivated by the atmosphere. The warm lighting, soaring wine tanks, and intimate setting made everyone feel like they had discovered a hidden gem. It wasn't just a beautiful place to celebrate—it became part of the story. Months later, our guests are still talking about it." B. Mika, 2026
We invite you to schedule a private tour to explore the space, and discover how The Cellar at Good Harbor Vineyards can create an unforgettable setting for your next celebration.
Booking Availability & Capacity
Can we tour the venue?
Absolutely! Please email missy@simpsonfamilyestates.com to schedule a tour
When is the venue open for bookings?
Our venue is open year-round, and we welcome bookings for any day of the week.
What is the maximum guest capacity?
We can comfortably accommodate intimate gatherings and events of up to 80 guests.
Logistics & Vendors
Do you provide catering, or can we bring our own?
To ensure the highest quality experience, we ask that all hired vendors be selected from our preferred vendor list.
Do you have an on-site Day-of Coordinator?
We do not provide coordination services. We highly recommend hiring an independent professional coordinator to ensure your event runs flawlessly.
What are your alcohol policies and licensing?
All pre-purchased Good Harbor wines and ciders must be served by a licensed bartender. Please note that Good Harbor wine and ciders are served exclusively at The Cellar venue. We do not permit outside beer or alcohol to be served in The Cellar.
Who is responsible for setup and tear down?
Good Harbor event staff will set up and tear down the tables, chairs and black linens. Any additional set up or tear down is handled by the client.
Venue Space & Curfew
Is there indoor and outdoor space available?
Yes! Our beautiful indoor space features a retractable door that opens up seamlessly, allowing your guests to easily step out and enjoy the outdoor patio.
What is the local noise ordinance curfew?
We love a great celebration! To comply with local ordinances, all events must conclude by 11:00 PM.
Amenities & Rentals
What rentals are included with the venue?
Your booking includes dining tables, chairs, cocktail tables, glassware and black linens. Clients are responsible for sourcing any additional tabletop rentals.
Are restroom facilities provided on-site?
Yes. We feature two unisex restrooms on-site, both of which are fully ADA accessible.
Is there guest parking available?
Yes. We have sufficient event parking
Are pets allowed in The Cellar venue?
While we love pets and have our own at home, we do not allow pets in the venue.
Private Event Inquiries
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