Our Story

Stellar Wines From the Makers at Good Harbor Vineyards

Over 40 Years of Winemaking in Northern Michigan

The Simpson family wanted to create a high quality Michigan wine for consumers to enjoy at an affordable price. This was the plan put into place when they opened the doors of Good Harbor Vineyards back in 1980. Great wine doesn’t need to come at an extravagant cost. Bruce Simpson studied viticulture and oenology at the University of California Davis to begin his journey as a local winemaker. Once he graduated, he and his wife, Debbie, planted their vineyards and opened Good Harbor Vineyards. With their many years of research and development, they were able to create an extensive vineyard. The second-generation team of brother Sam and sister Taylor Simpson now own and operate the fourth winery on Leelanau Peninsula.

Having a family as dedicated to their craft as the Simpsons ensures you get a high-quality product. Pairing our wines for any occasion is one of our specialties, and no matter the event, we have a wine for your occasion. Our specialists would be happy to discuss growing methods, sign you up for our wine club or go over pairings for your next at-home meal.

The Different Wine Varietals We Craft

Over 125 acres of Good Harbor’s prime vineyard sites are dedicated to growing and producing Riesling, Chardonnay, Pinot Grigio, Gruner Veltliner, and Pinot Noir varietals. We also grow an assortment of Merlot, Pinot Blanc, Sauvignon Blanc, Zweigelt, Lemberger, and Cabernet Franc. Each vine is carefully cultivated by our vineyard management team. They work closely with our winemaking team and together know precisely when is the perfect time for harvesting to achieve the best wine possible. As a result of this team work, Good Harbor wines consistently over delivery for the price.

The Good Harbor Vineyards Wine Making Process

Like any good winery, our vineyards started with vines, dirt, water, and of course, love—our dedication to the process is what separates us from other competitors. Led by Sam and Taylor, each staff member continues their knowledge and commits to bringing their best each day. Furnished with a talented and knowledgeable staff, industry-leading equipment, and state-of-the-art technology, we use modern techniques to produce our wine while paying tribute to the old world's methods for aging. Our process is seamless, from planting the vineyards to getting the cork in the bottles, thanks to our hard-working and passionate staff.

Women in Wine

Running and operating a winery and tasting room is no easy task, and it's women like Debbie Simpson and her daughter, Taylor Simpson, that make the tasting experience a memorable experience. We would love to recognize their constant and consistent work ethic in helping bloom Good Harbor Vineyards into what it has become today. Both women have created successful careers in the portion of the industry often dominated by men. They put their best foot forward every day and use their unique perspectives to ensure that Good Harbor is professional and continues to grow each day. While Debbie no longer owns the operation she has trust her daughter, Taylor, and her son, Sam keep the winery and vineyards up and running. Debbie’s customer service came second to no one, and Taylor's secondary education is what made them the leaders Good Harbor Vineyards needed to be a success.

Join the Good Harbor Connoisseur Wine Club Today!

Love Good Harbor Vineyards wine? Consider joining the Good Harbor Connoisseur Wine Club today to receive excellent benefits, special discounts, and first access to limited-release wine as well as exceptional vintages. This all comes at no cost to you! Call us today to get set up or be sure to ask about how to join when you stop by for your next tasting or purchase. Below are even more reasons for you to join:

  • No fee to join
  • 20% off all wine purchased online or in the tasting room
  • 20% off all purchases of wine by the glass or cider by the pint enjoyed on our patio
  • Free tasting on any visit for the member and three guests
  • Wine tastings in more refined glassware
  • Food pairing recommendations with each shipment
  • First access to limited release wines and new vintages
  • Invitations to exclusive wine club member parties

Visit Our Winery Today for Even More Information

Still have a question about the process or vineyards? We highly encourage you to stop by and see them for yourself! Our well-educated staff would be happy to answer any questions , and conduct a tasting. Seeing and tasting everything firsthand can be quite a positive experience. So, reach out today to schedule your visit or check out our wine selection for online purchases. We also sell alternatives to wine such as hard ciders, and we even carry food to help your stay with us even more enjoyable.

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